Verb Technology Raises $558M to Launch First Public Toncoin (TON) Treasury Strategy

Verb Technology (VERB), an AI-powered video tech company, has secured $558 million in a private placement to create the first publicly traded treasury strategy firm focused on Toncoin (TON). The company will rebrand as TON Strategy Co. (TSC) and partner with Kingsway Capital to execute a Toncoin-centric treasury approach.

The oversubscribed offering involves issuing 58.7 million shares at $9.51 each, priced as of August 1, 2025. Funds will primarily be used for TON acquisitions, positioning TSC among the world's largest holders of the cryptocurrency. The strategy aims to capitalize on staking rewards and increase exposure to TON's ecosystem.

This shift aligns with TON's growing institutional adoption. The deal is expected to close around August 7, 2025, subject to standard closing conditions.